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YEEZY Season 3 was unveiled on February 11, 2016, during Kanye West’s The Life of Pablo listening party at Madison Square Garden. The event was a large-scale multimedia spectacle, combining fashion, music, and performance art. The collection featured oversized, military-inspired silhouettes in muted earth tones, distressed knitwear, shearling coats, and high-top boots, continuing the dystopian, utilitarian aesthetic of previous YEEZY seasons. Models stood motionless on a massive platform, directed by artist Vanessa Beecroft, reinforcing the show’s conceptual and avant-garde nature. The event also introduced The Life of Pablo to the world, making it one of Kanye's most iconic cultural moments.